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Rise of the International Product Safety Regulators*
Author: Matt Howsare
What do the United States Consumer Product Safety Commission (CPSC), Health Canada, the European 
Union’s DG SANCO, Australia’s ACCC, China’s AQSIQ, and many other international consumer 
product safety regulators have in common? They are all talking to each other—regularly. As a result of 
the globalization of the consumer product supply chain, product safety regulators throughout the world 
have realized the need for growing dialogue and cooperation among their respective jurisdictions. 
 
Why should this matter to you? As a product safety professional working in a global supply chain, it is 
important to fully understand how international product safety regulators are sharing information and 
coordinating their risk assessment and regulatory approaches. It is equally important to appreciate that 
despite increased coordination among regulators, there will always be critical differences between the 
product safety laws of diverse jurisdictions that complicate global supply chain management. 
 
CPSC’s Prioritization of Regulatory Product Safety Globalization 
 
Although the CPSC had previously been active internationally, the adoption of the agency’s 2011-2016 
Strategic Plan in late 2010 supercharged the CPSC’s involvement in the international arena. 
Recognizing that the value of imported consumer products under the agency’s jurisdiction had grown 
from approximately $60 billion in 1998 to almost $637 billion in 2010, and that four out of five 
consumer product recalls involved imported products, the CPSC’s Strategic Plan set out the following 
vision statement as an “inspirational ideal” for the agency: 
 
“The CPSC is the recognized global leader in consumer product safety” 
 
This sudden thrust into the spotlight, in turn, helped lead to the establishment of the “Office of 
Education, Global Outreach and Small Business Ombudsman,” the opening of the agency’s first 
regional office in Beijing, an emphasis on training foreign partners on US requirements, and 
independent program plans that outline specific agency activities for the Western Hemisphere, China, 
East-Asia Pacific, Europe, International Organizations, and Internet Foreign Language Translation. 
 
Where do the International Product Safety Regulators Meet? 
 
Although international product safety regulators communicate daily by phone and email, nothing can 
replace the relationship building that occurs during in-person meetings. These types of meetings occur in 
two primary forums. 
 
OECD 
 
In July 2010, the Consumer Policy Committee of the Organisation for Economic Co-operation and 
Development (OECD) formed the Working Party on Consumer Product Safety (Working Party) and 
tasked the group with implementing a ten-point plan outlining goals “to strengthen information sharing 
on product safety” among regulators. The Working Party consists of regulators from a multitude of 
different jurisdictions. 
 
In October 2012, the Working Party announced the launch of the Global Recalls Portal. The Portal, 
which expands on the similar concept underlying the European Union’s Rapid Exchange of Information  
 
System (RAPEX), is intended to provide businesses, consumers, and regulators with up-to-date 
information on product recalls in Australia, Canada, Europe, and the United States. 
 
Notably, the Portal was only one of many goals for the Working Party. Some of the other goals for 
international regulators include: 
 
• Sharing hazard studies; 
• Coordinating regulatory activities; 
• Developing a restricted directory of safety experts; 
• Reaching agreement on format for injury data collection; 
• Pooling information on product hazards; 
• Developing a confidentiality protocol that allows for increased sharing of research; and 
• Enhancing international cooperation on traceability. 
 
OECD meetings often coincide with other product safety meetings, such as those of the International 
Consumer Product Health & Safety Organization (ICPHSO), where regulators are already gathered. 
Because the OECD’s meetings are governmental and not typically open to the general public, it can be 
challenging for product safety professionals to gauge its progress. To stay apprised of events, you should 
take notice of any announcements from the Working Party itself or individual participants. 
 
Product Safety Summits 
 
Regulators from the United States, Canada, Mexico, the European Union, and China participate in at 
least three product safety summits that occur with varying frequency. The “North America Consumer 
Product Safety Summit,” most recently held in September 2013, brings together regulators from the 
United States, Mexico, and Canada and occurs every two years. The “Biennial United States-China 
Consumer Product Safety Summit,” most recently held in October 2013, brings together regulators from 
the United States and China every two years. The “Biennial Consumer Product Safety Trilateral 
Summit,” most recently held in June 2012, brings together regulators from the United States, European 
Union, and China every two years and will take place again in 2014. 
 
Although these summits are generally open to the public, some parts are open only to regulators. 
Nevertheless, at the conclusion of each summit, the participating regulators usually publicly release an 
agreement to cooperate and coordinate in areas such as: proposed regulations, voluntary standards, risk 
assessment, import, market surveillance, training, consumer awareness campaigns, joint recalls, 
traceability, and information exchange. 
 
How do the International Regulators Coordinate? 
 
Product safety regulators from different jurisdictions coordinate and cooperate on a day-to-day basis. 
Here are just a few examples of how this occurs. 
 
Personnel Exchanges 
 
One of the newest and most meaningful ways that foreign regulators are coordinating and learning from 
each other is through the Extended Training Exchange Program that CPSC initiated in 2012. Through 
this program, the CPSC hosts international regulators and sends CPSC staff members to work with other 
regulators for periods of one to three months. In 2012, CPSC hosted regulators from Canada and 
Australia. According to the agency’s 2014 budget request, the target for 2014 is four extended training  
 
exchanges. Although the United States can only facilitate a small number of extended trainings each 
year, this program will likely be replicated by other countries. 
 
Product Safety Reviews with Chinese Authorities 
 
Another regulator-to-regulator dialogue occurs between the European, American, and Chinese regulators 
concerning noncompliant or hazardous products and hazard trends in particular product areas. CPSC has 
termed this the “recall information exchange,” and credited the program with enhancing bilateral 
compliance efforts with China. The European Union provides information to Chinese regulators through 
its RAPEX-CHINA system, allowing Chinese product safety regulators to readily access the database to 
investigate and potentially stop further export of dangerous consumer products from China. 
 
Those managing global supply chains should be aware that product safety regulators from traditional 
“consumer markets” are regularly engaged in dialogue with regulators from “supplier markets.” 
 
Joint Recalls 
 
CPSC and Health Canada have conducted many joint recalls. A joint recall usually creates efficiencies 
by streamlining a multi-national recall and is therefore often desired by both the regulatory agencies 
involved and the recalling company. At the first North American Summit, regulators discussed the 
potential for trilateral recalls including Mexico. If your company needs to conduct a recall involving 
multiple countries, a simultaneous multi-country recall might be beneficial and you should consider 
approaching the appropriate regulatory agencies to see if such a recall is feasible. 
 
Harmonization Efforts 
 
One of the best examples of product safety regulators attempting to harmonize regulations is the Pilot 
Alignment Initiative. This initiative seeks consensus from product safety authorities in Australia, 
Canada, the European Union, and the United States on safety requirements for corded window 
coverings, chair-top booster seats, and baby slings. The US Government Accountability Office’s August 
2013 report on “International Regulatory Cooperation” stated that the 18 months spent reaching the 
group’s first consensus concerning corded window coverings “fell short of CPSC’s expectations” 
because the European Union had already taken a policy position contrary to what other participants 
hoped to establish as the consensus position. 
 
This outcome is important to the product safety community for two reasons. First, it demonstrates that 
international product safety regulators are willing to try to harmonize regulatory requirements, so efforts 
to focus regulators’ activities in a particular direction are not wasted. Second, it demonstrates the 
difficulty in achieving meaningful harmonization and the need for all product safety professionals to 
appreciate that there will always be differences among the product safety laws of the relevant 
jurisdictions in a global supply chain. The consensus papers for baby slings and chair-top booster seats 
are still in progress at the time of this article’s publication. 
 
Takeaway 
 
The international regulators are here to stay and their coordination, collaboration, and resulting 
importance to those involved with the global supply chain likely will only strengthen in the future. 
Addressing world leaders at the United Nations Millennium Summit in 2000, then Secretary General 
Kofi Annan remarked: “arguing against globalization is like arguing against the laws of gravity.” Nearly  
 
fourteen years later, the supply chain for consumer products has changed drastically and government 
product safety agencies throughout the world are hiring and deploying employees with an international 
focus to transcend national borders and keep pace with rapidly evolving global product safety issues. 
Therefore, product safety professionals tracking the evolution of international product safety must also 
be aware of the corresponding coordination among product safety agencies throughout the world in 
order to fully grasp how events transpiring in the international arena may impact their company’s global 
supply chain. 
 
*Matt Howsare is Of Counsel at Mintz Levin. He was formerly Chief of Staff and Chief Counsel to the 
Chairman, U.S. Consumer Product Safety Commission. [email protected]
 
Reprinted with permission from The Product Safety & Recall Directory, 2014 edition. 
 
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